Fluid Typeface
The Fluid typeface was born on a night out. Inspired by shared cigarettes outside clubs as the music thumps inside. Nights spent wrapped around friends, strangers, lovers in hazy clubs. Fluid was inspired by moving bodies, long drags, intertwined hands, flying hair, and mesmerizing movements.
Each character was hand-drawn and shaped with the idea of motion and fluidity. Keeping with the idea that every turn or movement leads to a different ending.
